What is the Main Street Revitalization Initiative/Fund?

    The Main Street Revitalization Initiative is a $26 million fund to help municipal governments undertake main street revitalization activities that support and benefit small businesses.  Association of Municipalities Ontario (AMO) has agreed to administer the funding on behalf of the Ministry of Agriculture, Food and Rural Affairs (OMAFRA). AMO signed the Agreement with OMAFRA on March 12, 2018. The Agreement’s effective date is April 1, 2018.

    All lower and single tier municipal governments are eligible for the allocation based funding. The formula for the funding was established by OMAFRA without the need for an application or matching funding. It empowers municipalities to make investment decisions within the program’s parameters.

    What can we do with the funds?

    Potential projects can be identified as a priority under a Community Improvement Plan (CIP). Perth East does not have a CIP and the MSRI funds cannot be used to implement a CIP. 

    Since Perth East does not have a CIP, eligible projects include the funding of strategic municipal physical infrastructure. The purpose of the expenditure should be to create an environment that will benefit small business activity in the community or support the attraction of economic activity (e.g. tourism).

     Eligible project examples include; 

    Signage such as;

    • Wayfinding signs, Directional signs and Gateway signs Streetscaping and landscape improvements such as; 

    • Lighting, Banners, Murals, Street furniture, Public Art, Urban forestation, Accessibility, Telecommunications/broadband equipment, Parking, Active transportation such as bike racks/storage, cycling lanes and paths and Pedestrian walkways/trails 

    When do these projects have to be completed by?

    The Township of Perth East's one-time allocation is $48,492 and has been received. 

    Projects must be completed by March 31, 2020. There is no need for matching funding under this program.